In the UK they used to have adverts for Stella Artois, with the strapline "reassuringly expensive". Yes, Stella is £1.80 a pint, or whatever it was back then, but that's good pricey not bad pricey. That was the proposition as I understood it, anyway.
Apple have a similar gig (if you'll excuse the pun) going with memory prices. Take the 4Gb I just put in the home MacBook Pro this weekend: Apple price, a cool $600; Crucial price, $105.
Feeling reassured?
0 comments:
Post a Comment